NFC technologie a její využití pro mobilní kampaně

This bachelor thesis deals with new innovation in wireless communications - Near Field Communication technology (NFC). The first thematic block provides a theoretical background of the NFC technology. It starts with presenting the standards, specifications and principles that are governing the communication by this technology. The work also describes various possibilities of NFC technology use and the types of devices communicating via NFC. These are divided according to the characteristics and behavior of the communicated information. The second part describes the implementation and the use of the application for the NFC tags remote administration. The application is developed for a real use in mobile campaigns. The thesis states the reasons for the need of NFC tags management and for the baseline components used. The used programming procedures, utilized editing scripts and components set ups are described further. The thesis ends presenting modeled practical use scenarios both from the view of the end user as well as from the application administrator view.