Marketingový význam body image

In China, applicants for flight attendant job voluntarily visit the hospital to break the tibia bone, into which is inserted gradually the expanding facility to ultimately adds the necessary centimeters to them to have chase to become flight attendants. The physical appearance seems to play in our lives increasingly greater role. How far we can go and what we can do to make us look better? Bachelor's work "The Marekting Importance of Body Image" introduces the reader with a theoretical part of body image on hand, such as definitions, history of body image and with practical guidance on the other hand, especially in sport and healthy diet, which in my opinion, should be preferred to radical interventions by doctors and plastic surgeons. To avoid, in spite of the objectification of the view, that body image is not associate only with positives such as beautiful bodies, sport, etc., there are also incorporated the negative and dangerous aspects related to body image, which are for example the diseases caused eating disorders.