Koncept společenské odpovědnosti firem v ČR na příkladu vybrané společnosti

The main goal of this Bachelor Thesis is to introduce the concept of Corporate Social Responsibility (CSR) in the Czech Republic, describe and appraise responsible activities in a selected company. The Bachelor Thesis is divided into a theoretical and a practical part. The theoretical part contains an introduction of CSR, CSR focus areas, benefits and possible risks connected with implementation of the concept. There is also a part devoted to principles and standards which are used for measuring and reporting CSR. The end of the theoretical part introduces the current situation of CSR in the Czech business environment. The practical part contains an introduction of CSR and a description of responsible activities in Lovochemie, a.s., which is the leading producer of nitrogen fertilizers in the Czech Republic. All the activities and projects have also been appraised. In the end there is an introduction of actions which should help to improve the CSR concept in Lovochemie and increase the company's benefit from responsible activities.