Význam sociálních sítí pro firemní komunikaci

This bachelor thesis is focused on the usage of social networks in corporate communications, concretely in public relations (PR). The main aim is to analyze the use of social networks among PR agencies in Czech Republic. The thesis is divided into theoretical, analytical and practical part. The theoretical part defines corporate communications, public relations and social networks. It also characterize a new concept of PR marked as PR 2.0, a typology of social networking sites users and describes the basic possibilities of using the most widespread social networks for communication with Czech customers. The analytical part deals with analyzing the use of social networks among Czech PR agencies. Besides the analysis results is this thesis beneficial by its draught for a usage of social networks for PR agency Chillicom. The aim of this draught is promote the agency on Czech internet and thus support their growth ambitions. After reading this bachelor thesis the reader should gain an idea about the possibilities and right ways of using social networks in PR and know how to proceed during selection of suitable social networks for presenting the particular company.