Rozvoj služeb v oblasti prodeje hutního materiálu

The thesis deals with the project related to development of services on the market of metallurgical materials. It takes into consideration the possibility of implementation of the project and also proposes concrete actions and solutions. On the one hand it is based on the expert publication and statistical datas, on the other hand on the internal documents of the company XY and the own survey of customer's needs in the area of surface finish and working of steel tubes and hollow profiles. Justifiability of the main idea of the project is supported by four factors. Therefore, development of the market, competition, customer's demands and long-term strategy of involved company XY represent the basis for specifications of final form of the project. On the basis of the assessment of these factors the individual conclusions are worked out. It is case of business plan. Except for analyse of resources, budget and schedule the thesis is focused on the identification of main risks concerning the project. The final outcome of the thesis is represented by concrete proposal of the project.