Analýza společenské odpovědnosti vybrané banky dle modelu C2S

This diploma thesis concentrates on Corporate Social Responsibility and Sustainability in the ČSOB group. The aim of the thesis is to evaluate the level of CSR activities in the ČSOB group by creating the Podkladová zpráva Národní ceny ČR za CSR and its subsequent evaluation using the Committed to Sustainability model. The theoretical part of the thesis describes the concept of Corporate Social Responsibility, together with a description of the main principles and benefits, the standards applicable in evaluating CSR activities and, last but not least, ways of reporting on CSR activities. In the practical part, the theory described in the first part is applied on the ČSOB group. Podkladová zpráva is created and subsequently evaluated. This Podkladová zpráva gives a true picture of the state of CSR activities in the ČSOB group. The strengths and weaknesses and areas for improvement are defined at the end of the work based on this evaluation.