Hodnocení kulturních akcí a jejich vlivů v cestovním ruchu na příkladu vybraných eventů v rámci oslav 700. výročí narození Karla IV

In my bachelor thesis I deal with selected cultural events, that took place within the celebrations of the 700th anniversary of the birth of Charles IV. Using them I try to evaluate economical and socio-cultural impacts of events on tourism and on the locality itself. At the same time, I want to poit out the importance of cultural events and its evaluation in the context of tourism. Impact assessment is based on interviews with six organizers of cultural events related to the anniversary. The conclusions of this work could serve both the cultural institutions that organize such events and the representatives of the public admonistration who decide on the funding of thse cultural projects.