Podnikatelský plán: Růstová strategie výrobce vrtulí

This Master’s provides recommendations for an existing producer of carbon-fibre propellers on how to enter a new market with propellers for UAV. The thesis is divided into three key parts. First, theoretical part provides a background on how to design a business model and to write a business plan, introduces trends and success criteria in a drone industry. Second, contains empirical research and maps the UAV propeller market. Those data are a starting point for a third part, a business plan which provides recommendation of possible growth opportunities.