Podnikatelský plán na založení firmy v oblasti fotografického průmyslu

I have been taking pictures for many years. The aim of the thesis is to investigate whether the project can be realized. I find out whether it is possible to undertake and under what circumstances a self-employed person with the transfer of secondary activity to the principal. In the thesis are analyzed these analysis of SWOT, PEST, Porter model of five forces, market analysis, competition analysis, Focus Group, Lean Canvas, implementation plan and financial plan. The thesis has two parts, theoretical and practical. In the theoretical part, I characterize business in the photographic industry. I am also involved in legislation and copyright. In the practical part I appreciate how much I have to make monthly orders to make my business profit. I'm exploring here the opportunity to create financial reserves for renting my own studio for the future. Finally, on the basis of the prepared financial plan, the payback period and the risk analysis, I assess the feasibility of the business plan as well as the risks associated with the business of the photographic industry. I consider the business plan to be viable and in the future feasible with the possibility of extending it to activities abroad.