Analýza marketingové strategie turistické oblasti Toulava

The bachelor thesis deals with the marketing strategy of Toulava tourist region. Toulava is a region situated in the territory of southern and central Bohemia. The aim of this bachelor thesis is to analyze region’s current marketing strategy and evaluate its effectiveness based on questionnarie and other methods of research. Moreover, there are suggested recommendations that would improve overall region’s current awareness across the public. The theoretical part is devoted to tourism, marketing of services in general and more detailed introduction of Toulava project. The practical part focuses on the region’s current marketing strategy including both present activities as well as potential visions for the future. Moreover, practival section will also include SWOT analysis and survey. Thus, providing a basis for the proposals and improvement sugestions for potential adjustment of region’s current strategy.