Analýza ICT trhu v oblasti retailu návrh aplikace pro bezfrontové nakupování

The aim of the proposed master thesis is to analyze and design a mobile application for so-called QLess payments. The goal is to enquire the retail business including an analysis of innovations and trends in a global scale. Eventually, an acquired knowledge is used to build a design of a new technology, an innovative solution fitted for the Czech retail business. Modern technologies are advancing in a very high pace and chain stores must také a stand in order not to be left behind. Moreover customers' demands are growing every year. In order to keep up with the times it has become inevitable to look for new solutions that would help to improve the quality of service to traders and increase competitiveness. The thesis consists of a theoretical and practical part. The first, theoretical one, describes the ICT technology usable in the context of retail chains. Moreover, it gives them new and appealing means of how to attract more customers. The second part focuses on a specific solution in the form of a mobile application for QLess payments. The theoretical part deals with trends that traders in the world and Czech Republic are experimenting nowadays. It also defines specific technological solutions and proposes a modernisation of established business processes. A final section of this part is an analysis concluding potencials of proposed application based on well-established methodologies. The practical part includes a design of proposed application and presents individual components of the system. Detailed draft wireframes show user options and individual screens of the application. The second half of the practical part includes procedural analysis broken down to detail processes. A data model for the application as well as an outline of the back-end database follow. Finally a design of possible improvements and the development of this application is proposed.