Česko-italská obchodní spolupráce s přihlédnutím ke kulturním odlišnostem

The aim of the thesis is to characterize the mutual business cooperation between the Czech Republic and Italy and to illustrate how cultural differences and the different mentality of these two nations play an important role in international trade. The thesis is divided into four chapters. The first chapter focuses on the general characteristic of Italy and briefly describes demography, geography, administrative division, political system, membership of Italy in international organizations and history. The second chapter introduces Italy in economic terms. It focuses on the basic macroeconomic indicators of Italy and the Czech Republic, which are then compared. There is also a description of the development of Italian economy, a description of the Italian economy by sectors and an analysis of Italy's foreign trade. The third chapter deals with business relations between the Czech Republic and Italy, their development and analysis of mutual trade both in terms of volume and commodity structure, opportunities for Czech exporters and events to promote mutual cooperation. The fourth chapter is devoted to cultural differences between the Czech Republic and Italy. The features of both cultures are, among other things, summarized by the Geert Hofstede theory. It describes the specifics of the trade negotiations with Italy and analyzes the results of a questionnaire survey with representatives of Czech companies cooperating with Italy