Podnikatelský plán založení incomingové CK se zaměřením na vietnamskou klientelu

The aim of this diploma thesis is to create a business plan for the establishment of a new tour operator CK TourVui, s.r.o. with a focus on incoming tourism and the segment of Vietnamese clientele. The theoretical part of the thesis consists of two chapters. The first chapter deals with the definition of business plan, its meaning and its purpose. Further, the structure of the business plan is described in more detail. The second chapter defines important concepts and definitions related to business activities of tour operators and individual legislative conditions of business in tourism. The practical part is the last third chapter in which the actual business plan of CK TourVui, s.r.o. is created. Based on the PEST analysis, it was discovered that interest of Vietnamese people in foreign travel is steadily increasing and they are willing to invest in travelling. Tours from CK TourVui, s.r.o. were drawn up on the basis of a primary market research and thanks to the competitive analysis it was discovered that there is still no really strong competitor in the current tourism market in Czech republic focusing on the same segment of clientele. At the end of the thesis a financial plan is created consisting of the opening balance sheet, profit and loss statement and the cash-flow statement of the first three years of operation of CK TourVui, s.r.o. The results obtained show a sufficient financial health of the company.