Strategická analýza prostředí neziskové organizace

This work deals with the strategic analysis of the environment non-profit organization (educational institution). Bachelor thesis is divided into four chapters, introduction and conclusion. The theoretical section focuses on the description of the basic knowledge in the field of non-profit organizations, the functioning of the educational institution, the similarities and differences in the implementation of the stretegic analysis on the non-profit organization, execution and methods of strategic analysis environment of non-profit organizations. The methodology of the work illustrates procedures in the processing of the analysis, in particular, describes the methods in the analysis of SWOT, TOWS, SNW, in the comparison of the results and sets the conditions, objectives and hypotheses, which has in the practical part to be observe, achieve, confirm or refute. The practical part of the work is characterized by complex procedures and methods mentioned in the methodology of the work. Using a questionnaire survey, semi-structured interviews and analysis of documents, web pages were achieved goals of the work.