Role výhradního obchodního zástupce v mezinárodním obchodě na příkladu vybrané firmy

The aim of this bachelor thesis entitled "The role of an exclusive commercial agent in international trade on an example of a selected company" is to show the importance of an exclusive commercial agent in international trade and to present all aspects of his work. For the purpose of specifying the work more in detail, the commercial agent of a Dutch company Amphitec B.V. was chosen. The company manufactures succion-focused and cleaning industrial vehicles. As part of the thesis, the representative is first examined in terms of the law, specifically in the context of his contractual relations with the manufacturer party. This particular relationship is then being compared to a model contract drawn up by the International Chamber of Commerce to assess the effectiveness of the case. The thesis also examines the expansion of the company to foreign markets, especially from the point of view of intercultural differences between the countries in which the company operates. Emphasis is placed on differences between the Netherlands, as the company's home country, and the Czech Republic and Slovakia, as countries where the examined agent works. Part of the work is also an analysis of activities the agent performs for the manufacturer party and for whose help it reaches contracts with business partners. The outcome of this work is a fact highlighting the importance of the agent's ability to overcome intercultural and language barriers. As equally important throughout the work also the information the agent has about the local market rose up. Nevertheless, his role as a communication link between the company and the customer or the fact that interpersonal communication still plays an important role not only in business is likewise non-negligible.