Business Strategie Společnosti Home Credit v Číně

The thesis deals with the business strategy of consumer finance company Home Credit in the People’s Republic of China. The aim of the thesis is to describe and examine Home Credit’s business strategy and pinpoint the main causes and challenges behind the company’s success in the Chinese market. The first chapter provides a brief description of the company; products in the company’s portfolio; the Group’s current market position; its presence in worldwide markets; history; major milestones; and Home Credit brands. The second chapter analyzes selected business strategies the author has identified to be crucial for Home Credit’s business model in China. The last chapter describes the current business strategy of Home Credit China along with the business innovation goals and social responsibility actions. Finally, the model structure of a SWOT analysis will be used for evaluating and providing suggestions on the business strategy of Home Credit China, based on the author’s research and deduction.