Business Model Canvas kulturního gastronomického zařízení

The main purpose of the diploma thesis is to make strategic decisions within the Business Model Canvas and to design an own appropriate Business Model Canvas for a cultural coffee house connected with music and art offering its guests a pleasant atmosphere for a relaxation. Theoretical part of the diploma thesis describes the individual building blocks of the Business Model Canvas, further on the theoretical part summarizes requirements of the chosen techniques, which simplify the Business Model Canvas’s composition. The techniques, which were selected for the purpose of creating the Business Model Canvas were - persona, empathy map, brainstorming and visualization. The understanding of the Business Model Canvas’s environment is also embodied in the theoretical part of the diploma thesis. For the Business Model Canvas was chosen the environment of the Czech Republic – specifically Prague. Practical part of the diploma thesis devotes to running a coffee house in the conditions of the Czech Republic. Also, the practical part is dedicated to the coffee market of the Czech Republic and to the competitor analysis of Prague cultural coffee houses. The competitor analysis of the cultural coffee houses situated in Prague was performed by the primary research using the questionnaire and the method of observations. In the practical part also occurs the detailed description of the own Business Model Canvas for the cultural coffee house named APP Café (Art & Piano & Peace). In the practical part one can also find the elaborated personas and empathy maps for each customer segments of the designed Business Model Canvas for the coffee house APP Café.