Vývoj trhu slevových portálů v České republice od roku 2010 do roku 2017

The thesis focuses on the development of deal-of-the-day websites market in the Czech Republic in the years 2010 -2017. The hypothesis states that from the very beginning this has been a market which is dominated by a strong market leader that has strengthened its position over the time and even now the industry is growing, although the structure of the market and the business strategy of the participants have changed. In the theoretical part, a deal-of-the-day ecommerce business model is set in the context of economic theory. This business concept is considered as interaction of supply and demand through modern technologies and enables reducing information costs. The strategy of such companies has changed its focus from deals-of-the-day to inspiration over the time which enables to diminish the issue of decision paralysis.The practical part concentrates on the development of companies running such business model in the Czech Republic using the data from the company Slevomat Czech Republic, since it has been active on this market from its very beginning. Slevomat.cz dominates this market and it is assessed that it controls over 90% of the market at the moment. This data will be utilized for creating a quantitative analysis for which basic analytical tools such a graphical comparison is used. Further, methods of qualitative analysis are applied for the purposes of the thesis such as interviews with the CEO and CFO of Slevomat.cz. The information from these interviews was used for creating the forecast of the market development as well.