Analýza okolí podniku Fatra, a.s

This bachelor thesis dealt with the analysis of environment of Fatra a.s. The aim of this work was to obtain information that is important for strategic decision making of Fatra a.s. by analyzing the environment, including analysis of the macro-environment, micro-environment, and indoor environment. In order to achieve these goals, the theoretical part of the thesis uses a method of literary research of current and corresponding topics of books and monographs. The practical part of this bachelor thesis presented the basic characteristics of the processing industry in which Fatra a.s., a plastic and rubber industry, operates, examined its basic economic indicators and demonstrated the main representatives in each individual industry. After that, PEST analysis of Fatra a.s. was carried out, where political-legislative, financial-economic, social, as well as technical and technological factors influencing the development of the company, were discussed. At the end of the work, the results of the analyses were summarized in a complex finding.