Analýza minoritního tanečního stylu a komparace tanečních událostí

My bachelor thesis deals with the topic of street dance and describes many aspects related to this style of dance and cultural phenomenon in details. The aim was to acquaint the readers with street dance, its original roots and its development in the Czech Republic and the other parts of the World. The practical implementation focuses on looking into ways of how people establish companies dealing with presenting, advertising and organizing dance camps in the Czech Republic. The aim is to raise awareness about street dance and to penetrate into this productive artistic field. It is based on practical analysis and comparison. I dived deep into the different ways of how dance companies present themselves for the public and how they convince a buyer to choose their product. The work should be beneficial for future dance camp organizers and can serve as a source of useful information for planning similar events.