Business plan for FIXED application
Název práce: | Business Plan for handyman services online platform: FIXED |
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Autor(ka) práce: | Marutyan, Novel |
Typ práce: | Bachelor thesis |
Vedoucí práce: | Mareš, Jan |
Oponenti práce: | Habrmanová, Blanka |
Jazyk práce: | English |
Abstrakt: | With this bachelor thesis my goal was to write a business plan for an online handyman services platform. FIXED is a sophisticated online website as well as a mobile application which connects handymen with households that demand repair and maintenance services. With its integrated payment system and multilingual customer support FIXED will set its self apart through the added convenience and ease of use it offers. In order to examine the business plan, I have used PESTEL and Porter’s Five Forces analysis alongside with SWOT analysis and Marketing Mix analysis. Lastly, to test whether the business plan is financially viable I have estimated the market share of FIXED in the Prague market, from which point I have been able to forecast all three financial statements. These statements suggest that FIXED can be a profitable business with a strong potential due to being the only player of its kind on the market in Prague as well as the Czech Republic. |
Klíčová slova: | Startup; Online platform ; Handyman services in Prague; Handyman services |
Název práce: | Business plan for FIXED application |
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Autor(ka) práce: | Marutyan, Novel |
Typ práce: | Bakalářská práce |
Vedoucí práce: | Mareš, Jan |
Oponenti práce: | Habrmanová, Blanka |
Jazyk práce: | English |
Abstrakt: | With this bachelor thesis my goal was to write a business plan for an online handyman services platform. FIXED is a sophisticated online website as well as a mobile application which connects handymen with households that demand repair and maintenance services. With its integrated payment system and multilingual customer support FIXED will set its self apart through the added convenience and ease of use it offers. In order to examine the business plan, I have used PESTEL and Porter’s Five Forces analysis alongside with SWOT analysis and Marketing Mix analysis. Lastly, to test whether the business plan is financially viable I have estimated the market share of FIXED in the Prague market, from which point I have been able to forecast all three financial statements. These statements suggest that FIXED can be a profitable business with a strong potential due to being the only player of its kind on the market in Prague as well as the Czech Republic. |
Klíčová slova: | Startup; Handyman services in Prague; Online Platform ; Handyman services |
Informace o studiu
Studijní program / obor: | Ekonomika a management/Business Administration/Corporate Finance and Management |
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Typ studijního programu: | Bakalářský studijní program |
Přidělovaná hodnost: | Bc. |
Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
Fakulta: | Fakulta podnikohospodářská |
Katedra: | Katedra podnikání |
Informace o odevzdání a obhajobě
Datum zadání práce: | 11. 2. 2019 |
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Datum podání práce: | 21. 6. 2019 |
Datum obhajoby: | 27. 6. 2019 |
Identifikátor v systému InSIS: | https://insis.vse.cz/zp/68569/podrobnosti |