The Mobile Payment Landscape in Germany
Název práce: | The mobile payment landscape in Germany |
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Autor(ka) práce: | Beimesche, Charlotte |
Typ práce: | Diploma thesis |
Vedoucí práce: | Tyll, Ladislav |
Oponenti práce: | Scheibel, Alexander |
Jazyk práce: | English |
Abstrakt: | The purpose of the thesis is to identify factors that are critical for a successful implementation of a mobile payment solution in Germany and to understand what influence competition, cooperation and regulation have. Relevant literature is reviewed, followed by a market analysis of worldwide solutions and the current state in Germany. Furthermore, by analyzing two successful mobile payment solutions in detail, the author aims at showcasing how the providers of the respective solutions have successfully used their assets within the competitive environment to gain the market leadership position. These findings are then discussed in expert interviews and applied to the German market. It can be concluded that providers on the German market should focus on developing a remote payment solution first, which includes a customer-centric value proposition, expanding its service into proximity payments when having gained market acceptance. The use of coopetition within few providers is advised. |
Klíčová slova: | Germany; Success factors; Competition; Regulation; Mobile payments |
Název práce: | The Mobile Payment Landscape in Germany |
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Autor(ka) práce: | Beimesche, Charlotte |
Typ práce: | Diplomová práce |
Vedoucí práce: | Tyll, Ladislav |
Oponenti práce: | Scheibel, Alexander |
Jazyk práce: | English |
Abstrakt: | The purpose of the thesis is to identify factors that are critical for a successful implementation of a mobile payment solution in Germany and to understand what influence competition, cooperation and regulation have. Relevant literature is reviewed, followed by a market analysis of worldwide solutions and the current state in Germany. Furthermore, by analyzing two successful mobile payment solutions in detail, the author aims at showcasing how the providers of the respective solutions have successfully used their assets within the competitive environment to gain the market leadership position. These findings are then discussed in expert interviews and applied to the German market. It can be concluded that providers on the German market should focus on developing a remote payment solution first, which includes a customer-centric value proposition, expanding its service into proximity payments when having gained market acceptance. The use of coopetition within few providers is advised. |
Klíčová slova: | Success factors; Competition; Mobile payments; Germany; Regulation |
Informace o studiu
Studijní program / obor: | Ekonomika a management/International Management |
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Typ studijního programu: | Magisterský studijní program |
Přidělovaná hodnost: | Ing. |
Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
Fakulta: | Fakulta podnikohospodářská |
Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
Datum zadání práce: | 12. 1. 2019 |
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Datum podání práce: | 13. 5. 2019 |
Datum obhajoby: | 11. 6. 2019 |
Identifikátor v systému InSIS: | https://insis.vse.cz/zp/68245/podrobnosti |