Business plan for a FinTech start-up

Název práce: Business Plan for a FinTech start-up: LERSER
Autor(ka) práce: Kavaleryan, Sergei
Typ práce: Bachelor thesis
Vedoucí práce: Mareš, Jan
Oponenti práce: Dvouletý, Ondřej
Jazyk práce: English
Abstrakt:
The aim of this bachelor thesis is to create an applicable business concept for the Czech Republic. Having analyzed theoretical aspects of a business plan such as management, marketing, entrepreneurship, and finance industry, the thesis should answer to the main business-related questions. Also, I have reviewed several analyses – lean canvas, SWOT, marketing mix, project risk analysis, and other important tools that can prepare the business plan to achieve success on the real practice. Additionally, with the help of primary and secondary data, projected financial statements were created, to show and understand how and when LERSER will generate profit. Lastly, I have concluded that LERSER can be understood as profitable and as a nonprofitable organization too. The main reason is the time aspect, due to high initial investments, the company will suffer losses for 3 consecutive years (using realistic scenario planning) but achieves reasonable outcomes at the beginning of the 4th year.
Klíčová slova: Lending ; Start-up; Commissions; Financial industry; Financial Technology; Lean canvas
Název práce: Business plan for a FinTech start-up
Autor(ka) práce: Kavaleryan, Sergei
Typ práce: Bakalářská práce
Vedoucí práce: Mareš, Jan
Oponenti práce: Dvouletý, Ondřej
Jazyk práce: English
Abstrakt:
The aim of this bachelor thesis is to create an applicable business concept for the Czech Republic. Having analyzed theoretical aspects of a business plan such as management, marketing, entrepreneurship, and finance industry, the thesis should answer to the main business-related questions. Also, I have reviewed several analyses – lean canvas, SWOT, marketing mix, project risk analysis, and other important tools that can prepare the business plan to achieve success on the real practice. Additionally, with the help of primary and secondary data, projected financial statements were created, to show and understand how and when LERSER will generate profit. Lastly, I have concluded that LERSER can be understood as profitable and as nonprofitable organization too. The main reason is the time aspect, due to high initial investments, the company will suffer losses for 3 consecutive years (using realistic scenario planning) but achieves reasonable outcomes at the beginning of the 4th year.
Klíčová slova: Commissions; Financial industry; Lending ; Financial Technology; Lean canvas; Start-up

Informace o studiu

Studijní program / obor: Ekonomika a management/Business Administration/Corporate Finance and Management
Typ studijního programu: Bakalářský studijní program
Přidělovaná hodnost: Bc.
Instituce přidělující hodnost: Vysoká škola ekonomická v Praze
Fakulta: Fakulta podnikohospodářská
Katedra: Katedra podnikání

Informace o odevzdání a obhajobě

Datum zadání práce: 8. 11. 2018
Datum podání práce: 13. 5. 2019
Datum obhajoby: 4. 6. 2019
Identifikátor v systému InSIS: https://insis.vse.cz/zp/67686/podrobnosti

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