Diplomová práce / info:eu-repo/semantics/masterThesis
Vedoucí práce:
Staňková, Anna
Osoba oponující práci:
Marek, Petr
Jazyk práce:
Czech
Abstrakt:
The aim of the diploma thesis is to provide financial and strategic analysis of the company Heineken Česká republika, a. s. for the period 2013-2017. The thesis is divided into two parts – methodological and practical. The methodological part provides the theoretical basis for the elaboration of the practical part and it defines the basic concepts and procedures used in the financial and strategic analysis. In the practical part, a financial analysis of the selected company is made first and then its results are compared with the competing company. After that a strategic analysis is made and it is concluded by SWOT analysis. The results of the thesis are summarized and evaluated in the conclusion
Klíčová slova:
Financial analysis; strategic analysis; Heineken Česká republika, a. s.; horizontal analysis; vertical analysis; SWOT analysis