Diplomová práce / info:eu-repo/semantics/masterThesis
Osoba oponující práci:
The thesis summarizes the current knowledge in the field of tourism, sustainable development and destination management. Furthermore, it characterizes the main causes and impacts of current trends in tourism and illustrates the possible solutions on specific examples. It also aims at the phenomenon of overtourism, which hinders the sustainable development of destinations around the world. The practical part consists of the analysis of tourism in the area of Adršpach-Teplice Rocks, which are facing problems related to excessive and irregular demand. Based on a research of media sources and a qualitative analysis of interviews with tourism stakeholders, the main shortcomings of destination management are identified. The goal of the thesis is to propose adequate solutions in accordance with the principles of sustainable development, which would facilitate the overloaded destination. The proposed solutions will also benefit other destinations facing the effects of overtourism.