Bakalářská práce / info:eu-repo/semantics/bachelorThesis
Osoba oponující práci:
The aim of the bachelor thesis is to create and evaluate a business plan for new company which is providing online education courses of internet marketing. The business plan is created mainly for the needs of the founder of the project as a document for the future decision about its realisation.The thesis is divided into two parts. The first part describes the theoretical aspects of business plan creation. This part describes the basic concepts of business plan creation, its structure and describes in detail the individual sections of the business plan. The practical part includes the creation of the business plan itself and also includes Business model Canvas. The attention was paid to the description of the business opportunity, analysis of micro and macro environment, analysis of competition, risk analysis, processing marketing plan and financial plan elaborated in three scenarios.
Business plan; Business model Canvas; online education; online courses; internet marketing
Informace o studiu
Studijní program a Studijní obor:
Ekonomika a management/Podniková ekonomika a management