Využití sociálních sítí pro podporu inovací v organizacích

This thesis deals with the issue of using social networks to support innovation inorganizations. The main aim of this work is to create a methodology for potentialinnovating companies and entities and to find appropriate information sources to obtaininformation on how to proceed in this situation.In the chapters of the theoretical part, on the basis of research of professional Czech andforeign sources, general theoretical knowledge of this specific issue is presented, themeaning and specific cases, characteristic features as well as advantages and disadvantagesof individual types of innovations are described.The practical part of this work aims to create a methodology of how to proceed and what tostart if subjects want to take advantage of open innovation, but also to identify threats,opportunities and other situations that may arise in this process.In the final chapters the processes that should be taken into account and applied for thesuccessful development of open innovations are clarified and described.The contribution of this work is not only to clarify the term of open innovations as suchand how to apply them, but also to clarify individual steps, processes and also to showsuccessful examples of open innovations both in the Czech environment and on the worldlevel. The aim and contribution of this work is to facilitate the first step for decisionmakingfor entities that want to remain competitive while also providing some inspirationfor these innovative entities.