Event Management Strategy of TBM Evolution Group

Informace o vysokoškolské kvalifikační práci

Název práce:
Event Management Strategy of TBM Evolution Group
Autor práce:
Kobernyk, Kateryna
Typ práce:
Diplomová práce / info:eu-repo/semantics/masterThesis
Vedoucí práce:
Halík, Jaroslav
Osoba oponující práci:
Štěrbová, Ludmila
Jazyk práce:
English
Abstrakt:
The development of the event industry and its specialization created opportunities for management professionals to be involved in event management processes. Different approaches for running these processes are suggested by experts. This study provides an overview of the event planning and management processes created and used by Prague-based company TBM Evolution Group. The interviews with three departments of TBM were scheduled in order to obtain deep knowledge on their internal processes and operations. In addition, participation in several marketing and sales briefings was obligatory, as it was required to go through the whole process of event organization from beginning to the end. The analysis of the primary collected data highlights the weaknesses of TBM and offers solutions to each of them. Based on these results and research, TBM’s top management has an overview of the main internal processes together with the weaknesses and considers proposed recommendations to be implemented.
Klíčová slova:
conference; event management; event planning; event industry; event

Informace o studiu

Studijní program a Studijní obor:
Mezinárodní ekonomické vztahy/International Business - Central European Business Realities
Typ studijního programu:
Magisterský navazující studijní program
Jméno přidělované hodnosti:
Ing.
Instituce přidělující hodnost:
University of Economics, Prague
Název fakulty:
Faculty of International Relations
Název katedry:
Department of International Trade
Instituce archivující a zpřístupňující VŠKP:
University of Economics, Prague

Informace o odevzdání a obhajobě

Datum zadání práce:
25. 9. 2018
Datum podání práce:
29. 11. 2019
Datum obhajoby:
09.01.2020

Soubory ke stažení

Hlavní práce:
67076_kobk02.pdf [932,48 kB]
Oponentura:
61790_sterbovl.pdf [63,60 kB]
Hodnocení vedoucího:
67076_halik.pdf [63,22 kB]

Údaje ze systému InSIS

Identifikátor:
https://insis.vse.cz/zp/67076/podrobnosti