Firemní kultura v managementu podnikatelského subjektu ADLER

The goal of the bachelor thesis is to find options to effectuate the activity of a business subject ADLER in a relation to his corporate culture. In the begging of the thesis, the corporate culture is theoretically characterized, its importance, types and trends. Subsequently, the ADLER company is introduced from its establishment to the present time. On the basis of internal documents provided by the owner of the company, the current form of corporate culture in business entity is carefully analysed. The final part of the thesis serves as a direct addressing to individual members, who take their part in the corporate culture. Gradually, the attention is given to the company´s wholesale customers, the main supplier and the employees of the company. The practical part is based on questionnaire survey conducted from the customers and informal interviews with the supplier and the employees. The benefit is the proposal of changes and recommendations, which the company applied in the relation to its customers, supplier and employees, whose effectiveness is further examined.