Design značky oblečení a infografických potisků

The aim of this thesis is based on the analysis of the current trend of printing T-shirts, competition and customer preference to design a brand covering the conceptual connection of the clothing industry with copyright motifs of infographics transferred to textiles using digital or sublimation printing or embroidery on textiles.This brand is a concept of combination of clothing industry and information graphics, which the author considers as very promising area of business. In the theoretical part, the historical development of the clothing industry and T-shirts are first outlined, statistics showing that the clothing market is constantly growing. Then the basic concepts of corporate identity and its rules for creating the right brand communication are presented. Subsequently, the author introduces the reader to the infographics and defines it as a higher construction level of visual representation of information.The practical part is devoted to market analysis and creation of own brand including visual style, design of T-shirts (information graphics) and design of promotional strategies. The outcome of this work is a finished concept of the company, which allows immediate entry into the market and unique author's design of T-shirts, created by questioning the target group and a thorough analysis of the competition.