Vliv společenské odpovědnosti firem na nákupní chování spotřebitele

The main topic of this bachelor thesis is to find out what influence corporate social responsibility has on consumer buying behavior especially in the Czech Republic. The theoretical part deals with two main topics, which are corporate social responsibility and consumer buying behavior. It describes what corporate social responsibility is, what types it is divided into, how consumers behave whenbuying and what it affects. In the practical part, the secondary data analysis is performed, from which the research goals and questions arise. The aim of this work is to describe the relationship of consumers to corporate social responsibility and to find out how corporate social responsibility affects consumers. The research objectives and questions were met through a questionnaire survey and itssubsequent analysis. The analysis of the questionnaire survey is also presented in the practical part. The practical part is then concluded by a number of recommendations that result from the analysis ofthe questionnaire survey.