Brain-hacking v mobilních aplikacích

Bachelor thesis "Brain-hacking in mobile applications" focuses on the growing issue of mobile phone addiction. It points out the ways in which companies subconsciously encourage users to spend as much time as possible on their mobile app.The theoretical part summarizes basic information about brain-hacking, its history, development and current state. It describes the process of forming habits in the brain, why we create habits and how they influence our daily activities. The second chapter shows examples of methods that use this data in mobile applications. The third chapter focuses on assumptions to influence the user and what are possible negative consequences of successful application of methods. The intention is to explain how and why this concept works, what negative impacts it can have on users in the long term and how to avoid them.The application level focuses on evaluating the results of a selected group of volunteers. The result of the survey depicts the user's profile of the mobile application, its preferences, time spent and subsequent summary of knowledge. It also contains a comparison of results after applying preventive methods.