Možnosti zkvalitnění služeb Muzea Broumovska

The subject of the work is the Museum of the Broumov Region, its product and services. The institution carries the cultural memory of the whole area, is of considerable importance to residents and serves as an tourist attraction. However, it does not make sufficient use of its potential. The aim of the work is to bring specific recommendations that would contribute to the improvement and expansion of services and greater promotion of the museum. The text characterizes the microregion of the Broumov region together with its cultural and natural attractors. The work then outlines the principles of museology and the possibilities of museum promotion. Based on in-depth interviews with representatives of the monitored institution, local government representatives and others, it examines the strengths and weaknesses of the Broumov Region Museum and the possibilities of improving the services it provides, including improving the level of promotion and multi-component funding.