Srovnání kvality života dle socio-ekonomických ukazatelů mezi vybranými zeměmi Evropy

The main goal of this thesis is to find an answer to the question of whether employees and companies can agree in choosing the best country for employment and for doing business. A partial goal of the thesis is also to compare the overall economic situation and evaluate the reactions of chosen countries to the economic crisis in 2008. In this context, the current values of indicators are compared with pre-crisis values . It is possible to find out what countries have improved or on the other hand why the position has deteriorated. The following three countries that were selected for comparison for the diploma thesis are the Czech Republic, Ireland and Norway. The reason for choosing those countries is based on the author's personal work experience abroad. In this thesis there are used several ways for comparing those countries: analysis of the external environment PEST, market analysis, analysis of competitors and suppliers, questionnaire survey and overall comparison according to many international indicators. The first chapter deals with the determination of the research question and the methodology of the procedures, followed by a literature search. In the second chapter those countries are objectively evaluated from a perspective of business and employee life. The third chapter applies the findings to the author ‘s own experience and to a specific segment of business.