Příprava mediální propagace propojující ekologii a cestování

This thesis deals with the preparation of a series promoting ecological thinking through travel. The goal of the thesis is to provide recommendations on how to create a crowdfunding campaign whose purpose is to finance the creation of the series and then recommendations on how to create the series itself. The thesis starts with the acquisition phase of the means through the crowdfunding campaign to finance the charges that will be linked to the creation itself. It describes the complete analytical process of the campaigns on Startovač.cz and HitHit.cz from the data acquisition thanks to web mining methods, through the preparation of the data, up to the acquisition of interesting recommendations for the creation of a campaign with the help of data mining tools. The outcome of this part of the thesis is a set of recommendations on how to increase the chances of success of a crowdfunding campaign. The aim of the second part of the thesis is to allow the creator to achieve a quality of the series somewhere between YouTube videos of ordinary producers and professional television series. It tries to provide instructions on how to add a storyline and attractiveness to an ecological-travel documentary with the help of scriptwriting knowledge and other theoretical rules. The outcome of this part of the thesis are two scenarios, in which are illustrated the mentioned theoretical concepts and the set of recommendations for the creation of a video that presents a project on a crowdfunding platform.