Analýza ruského realitního trhu

The following Master’s thesis is devoted to the analysis of the real estate market in Russia, with a focus on the residential real estate. The main goals of the thesis are to assess the situation on the Russian market, to determine consumer behaviour and identify the main aspects of the activities of realtors and their methods for building trust. To achieve these goals, secondary research data from Statista, Yandex, Google, Nielsen were used, and a qualitative research was conducted. The theoretical part describes the main characteristics of the real estate market and includes a description of consumer behaviour in this industry. The practical part of the thesis focuses on the analysis of the Russian real estate market, together with the legislative framework, and also includes a description of the behaviour of buyers and realtors. As a result of the study, it was revealed that the real estate market in Russia is highly saturated and is strictly regulated by the legislative framework. It was also concluded that communication and the establishment of interpersonal relationships is the basis of trust between market participants. The methods and tools for increasing the credibility of realtors considered in the thesis can be used both to improve their work and as part of recommendations for real estate agencies.