Podpora kultury ze soukromých zdrojů a rozhodující kritéria pro podporu

The diploma thesis examines of the support of cultural organizations from private sources. The aim of the work is to define the main criteria of private organizations for supporting cultural entities. The theoretical part of the thesis deals with the possible financial resources of cultural organizations, their current state and further deals in more depth with private resources, their development and individual types. Private sources are also the subject of research in the practical part. On the examined sample of companies that support culture, and which is presented in the introduction of the practical part, the thesis finds the motives and criteria has important role in supporting cultural entities. Based on the detected information, the thesis provides a classification framework of cultural entities applying for support from the perspective of private organizations themselves, which make their resources available.