Vliv znalosti strategie na angažovanost zaměstnanců

The bachelor's thesis connects the areas of strategy and engagement, while the main goal is to determine whether knowledge of strategy affects people's involvement in work. The disadvantage of this area often lies in incorrect communication or lack of transparency of the strategy on the part of the company. At the same time, one of the possible effects of transparency is employee engagement. Based on mixed sequential research, it is examined whether the knowledge is influenced by the knowledge of strategy, the transparency of the strategy, the ways of learning about it, or about other factors. A partial goal of the thesis is to find out whether the size of the company also affects the engagement, so the research is conducted in micro, small and medium cafés in the Czech Republic, which allows this method to be easily distinguished. The results of the research confirm that the knowledge strategy does not have a direct effect on employee engagement, however, the transparency of the company does. From this may be resulted that a feeling of transparency is more important for employees to evoke engagement than the knowledge of strategy itself. The bachelor thesis discusses the implementation procedures of the research, their interpretation, and recommended steps for further research.