The bachelor thesis deals with the concept of CSR from the point of view of Czech consumers. Its aim is to evaluate how Czech customers are willing to support activities of socially responsible businesses and how they evaluate economic, legal, ethical and philanthropic corporate responsibility. The thesis is divided into three parts. The theoretical part describes general characteristics of the corporate social responsibility concept. Furthermore, in the second part, the expansion of CSR in the ... zobrazit celý abstraktThe bachelor thesis deals with the concept of CSR from the point of view of Czech consumers. Its aim is to evaluate how Czech customers are willing to support activities of socially responsible businesses and how they evaluate economic, legal, ethical and philanthropic corporate responsibility. The thesis is divided into three parts. The theoretical part describes general characteristics of the corporate social responsibility concept. Furthermore, in the second part, the expansion of CSR in the Czech Republic was researched. In the literature review, sources concerning CSR and created in the last two years in the Czech Republic were summarized. Finally, in the practical part, a questionnaire survey based on a study by Maignan (2001) was used. The survey was applied to Czech consumers. Based on two samples of respondents the questionnaire was evaluated, and the data obtained were analysed. |