Právní aspekty klamavé reklamy v oblasti počítačových her

The final thesis touches upon the problem of misleading advertising in computer games. The goal of this work is to identify forms in which misleading advertising for computer games is expressed and to understand whether existing legal instruments are able to regulate legal relationships and problems in this area and to suggest possible solutions to these problems if the legislation is insufficient. The research evaluates the development of the nature and concept of computer games as an object of law, their regulation, and response to their misleading advertising in the USA, the EU, the Czech Republic, and selected other countries using analytical, statistical, and legal interpretation methods. The contribution of this work lies in a comprehensive analysis of the issue, from the perspective of market players, regulators, and consumers, which allows a critical assessment of current and future legislation and approaches of various authorities and organizations to evaluate misleading advertising in this area.