Vliv firemní kultury na pracovní motivaci ve společnosti Leadspicker

The technological start-up Leadspicker is currently experiencing rapid growth. To maintain this pace, the organizational culture must contribute to long-term sustainable satisfaction and motivation of employees and their performance. The purpose of this bachelor thesis was to determine whether the current culture is set up correctly and meets these conditions. The Competing Value Framework was used for the analysis of culture, which pursues two dimensions: focus on flexibility vs. control and external vs. internal orientation. It divides four types of organizational cultures according to their dominant characteristics. Simultaneously, it is possible to compare the current culture with the preferred and identify their differences. The Total Motivation Factor, which is based on the motivational theory of self-determination, was used to analyze motivation. It divides motivation into autonomous and controlled, while autonomous motivation supports long-term sustainable motivation performance and creativity. On the other hand, controlled, in the long run, is not very effective. The questionnaire was used to evaluate employee satisfaction with culture, its quality, impact on motivation, and its specifics.