Kulturní diplomacie z hlediska vlivu na export českých kulturních statků

The aim of this bachelor's thesis is to propose modifications to the cultural diplomacy procedures of the Czech Republic in order to make export of cultural goods more efficient. In the introduction, this work is devoted to exploring theoretical concepts that are closely related to cultural diplomacy and its functioning. In the second part, it deals with the analysis of key institutions of the Czech Republic in the field of cultural diplomacy and their connections with international institutions. In the third part, the thesis analyzes the cultural diplomacy of the five selected countries, the USA, China, South Korea, France and Poland. This part focuses on their key institutions and then on selected parts of their cultural diplomacy important to export of cultural goods. In the fourth part, this work takes the best examples from the activities of cultural diplomacy of selected countries related to the support of cultural exports, and creates possible alternative procedures usable in the practice of Czech cultural diplomacy to support the export of Czech cultural goods.