Paradox soukromí

The bachelor thesis is focused on describing problematics of a privacy paradox. A concept of privacy paradox is defined as an inconsistency between user’s attitude and his or her real behaviour. The thesis includes clear overview, how internet users should behave, if they are serious about their concerns about their privacy and personal information. It also discusses, how these people actually protect it. The aim of this thesis is to characterize the paradox itself and analyze its possible reasons and types of occurrence. The theoretical part consists of explanation the significance of information on the internet and means of its spreading and protection. The next important part of the theoretical part is a topic of social media sites, where information spreads the fastest way and the privacy paradox occurs very often. After that, there are listed unfair practises, which possible attackers can use to steal our personal information. At the end of the theoretical part deeper explanation of the privacy paradox and its possible causes can be found. In the practical part author does his own research using survey and then tries to find the case, in which the privacy paradox occurs most frequently. Last, but not least, he tries to find some connection between answers of respondents and their gender. According to the survey, people especially tend to confirm the paradox, when it comes to reading of the terms of service. Own research also showed, that there is a slight connection between user’s gender and his willingness to share personal information.