Marketing vybrané restaurace na sociálních sítích

The topic of this Bachelor’s Thesis is the use of social media as a marketing tool for restaurants. The goal is to evaluate the current marketing communication of a selected restaurant on social media, to find inconsistencies, to propose a solution and give recommendations to achieve goals stated by the owner of the restaurant. To achieve the goals of this Bachelor’s Thesis, a personal interview was conducted with the owner of the restaurant and a content analysis amplified by knowledge from a theoritical part and of a data analysis from MML-TGI research. The outcome of the practical part will be specific ideas and recommendations, which may not only benefit the selected restaurant, but also other smaller businesses.