Engagement a jeho ovlivňování v konkrétní organizaci síťového marketingu

This paper explores engagement and its effect on a concrete developing/growth entrepreneurship group that associates with a network marketing group called Amway. Its main goal is to increase the level of engagement of its members and thus, ensure higher productivity, engagement, and satisfaction. Given that this group is twenty-one members strong as well as the aims of this organization, the research portion of this paper utilizes both qualitative and quantitative methods using personal and group interviews as well as a questionnaire. The methodology of this research consisted of measuring the level of engagement, determining its factors, and assessing its declared importance, the level of fulfillment, and real importance. Using these values, a graph was developed to be used for strategic prioritization showing factors key for improvement. These key factors then underwent qualitative research to be assessed for causes of imperfections and ways of improvement. The outcome of the discussion consists of concrete recommendations for managerial interventions which could cause an increase in the engagement levels of this group.