Marketing neziskové organizace NEstárniBLBĚ z.s

This bachelor’s thesis deals with the use of marketing in a non–profit organization, specifically in the association NEstárniBLBĚ. The bachelor’s thesis aim is to analyze and evaluate the current marketing strategy of the non-profit organization NEstárniBLBĚ and according to the information obtained to develop proposals and recommendations for improving current marketing to raise the public’s awareness. The theoretical part of the bachelor thesis defines terms from the field of marketing and the non–profit sector. These are the concepts of non– profit marketing, marketing mix, internet marketing, association and social services for seniors. The practical part focuses on the marketing analysis of the company NEstárniBLBĚ with the application of an in-depth interview with the president of the organization Mr. Jakubem Žákavcem and Mr. David Doksanský, marketing mix and situation analysis. Concerning these analyses and the information provided in the interviews, suggestions and recommendations for possible improvement of marketing in the selected association are given.