Transformace freelancera na obsahovou agenturu z pohledu nastavení interních procesů

This Bachelor thesis aims to map the beginnings of becoming a freelancer, and then with the further growing business transformation from freelancer into a digital agency. We will go through setting and defining internal processes. This Bachelor thesis answers many questions, like what is the structure of our agency? What are the roles and positions in our team? How do we realize projects? How do we evaluate completed tasks? What tools do we use for project management? The Bachelor thesis briefly introduces freelancing, looking through processes, finances, and other agenda. We will talk about the problems of the freelancing business model and go through changing or transforming our current processes to new ones. During the elaboration of this thesis, we ran research and several deep talks with people from other digital agencies and asked them about internal processes, and from those insights, we defined our system and processes. Those we implemented and tested in practice, and after several weeks evaluated and edited. The final coming-outs of this thesis are new processes we currently use in our digital agency.