Problémy a perspektivy cestovního ruchu na Ukrajině

This bachelor thesis is focused on tourism in Ukraine. The main aim of this thesis is to identify the key problems of Ukrainian tourism development. Further to evaluate the country’s tourism, it’s conditions for the development of the tourism industry and its position in the tourism market. To evaluate the position of Ukraine in the tourism market, analyses of domestic, inbound and outbound tourism are accomplished. Then Ukraine is evaluated on the basis of the TTCI Travel and Tourism Competitiveness Index. The thesis is divided into two parts, a theoretical and practical part. The theoretical part clarifies the basic theoretical background, which relates to the conditions for the development of tourism and further it explains the impacts of economic, political and security instability on tourism. The practical part presents the basic characteristics of the country from a geographical, demographic, political and economic points of view. Further the position of Ukrainian tourism is evaluated and analyses of domestic, inbound and outbound tourism are presented. Then, the tourism of Ukraine is evaluated on the basis of the TTCI competitiveness index. At the end of the practical part of the thesis the key issues of tourism development in Ukraine are identified with the help of SWOT analysis.