Společenská odpovědnost v módním průmyslu

The aim of this diploma thesis is to find out what is the relationship of the Czech consumer to social responsibility in the fashion industry and based on that to provide recommendations for consumers on how they can contribute to sustainability. The thesis is divided into four chapters. The first chapter deals with social responsibility in general. The second chapter focuses on the fashion industry as such, its current state, and particularly on identifying its key impacts related to the topic of social responsibility. The third chapter presents ways in which consumers, fashion retailers and manufacturers can contribute to mitigating the negative impacts of the fashion industry. The last chapter is based on secondary and primary data concerning consumer behaviour in the Czech Republic. Primary data are obtained using own questionnaire survey and, as part of the analysis, they are compared with the secondary data. At the end of the chapter, recommendations are provided on which specific steps consumers can take to contribute to sustainability in the fashion industry.