Dynamika nákupního chování spotřebitelů v době krize

The aim of this work is to examine consumer behavior at a time when the world was hit by a corona virus pandemic and the country's economy slowed down. The crisis has affected all spheres of human lives and has had a serious impact on consumer behavior too. This work is focused mainly on the research of psychological, economic and social facts that influence the change in consumer behavior of customers when buying clothes. The differences between shopping in brick-and-mortar stores and on-line marketplaces (e-commerce) are examined here. Furthermore, differences in consumer shopping habits are sought in times of crisis, after its mitigation and loosening of government measures in contrast to the situation before it began. As a method of research was used questionnaire survey. To supplement the information from the point of view of entrepreneurs, the subsequent analysis of secondary data of selected fashion chains and on-line e-shop operators.